Visit Galveston is offering free virtual marketing training this year to assist tourism partners with their summer marketing strategy. The training is designed to provide tourism businesses with practical, hands-on training to leverage AI, social media, and digital marketing to increase visibility, attract visitors, and drive bookings.
Each session will be a live, interactive Zoom workshop, where participants will leave with actionable strategies, AI-generated content, and tools they can use immediately to grow their business.
Workshop Schedule:
📅 Spring Training Series (Pre-Summer Growth Strategy)
Workshop Format & Key Benefits
✅ Live Monthly Zoom Workshops (60 minute training with 30 minutes of Q&A)
✅ Hands-on, interactive format (participants will create content and apply strategies in real-time)
✅ AI-powered tools & templates provided for easy implementation
✅ Recordings available for attendees who want to review later
💡Help small businesses understand how AI can personalize guest experiences, automate responses, and enhance marketing.
Key Takeaways:
🔹 Hands-on Activity: Create AI-generated content (social media captions, chatbot scripts, or email responses) for their business
💡 A no-fluff, results-driven session on how to build a powerful social media presence without wasting time.
Key Takeaways:
🔹 Hands-on Activity: Attendees will draft a week of social media posts using a simple content framework
💡 Develop a clear strategy to turn website visitors and followers into customers.
Key Takeaways:
🔹 Hands-on Activity: Outline your own digital marketing funnel (lead magnet, email sequence, and clear call-to-action CTA)
Kami Huyse, APR, is an award-winning digital strategist, keynote speaker, and author specializing in AI, social media, and digital marketing. As the founder and CEO of Zoetica, she leads a team that helps businesses—including those in the tourism and hospitality industries—use technology to grow their brand, attract visitors, and increase customer engagement.
With over 20 years of experience, Kami has developed digital-first campaigns for major organizations like Google, the American Red Cross, and SeaWorld. She is a recognized expert in human-centric AI workflows, helping businesses integrate AI tools while maintaining authentic, people-driven communication. Kami is also the co-founder of Social Media Breakfast Houston (#SMBHOU) and a frequent speaker at major conferences, including PRSA Icon. Her insights have been featured in Forbes, PRNews, and Good Morning America. She co-wrote the bestselling book, The Most Amazing Marketing Book Ever.
