10th Annual Tourism Summit

Coffee and Breakfast Tacos

Preparing Your Business for AI Discovery: A Practical Guide for Local Travel Leaders

Artificial Intelligence is quickly reshaping the way travelers find, explore and choose their next travel experiences. For local hotels, restaurants, attractions and travel businesses, understanding and leveraging AI is no longer optional, it's essential. Join Robert Patterson, SVP of Marketing Technology at MMGY Global, as he shares straightforward, actionable insights designed specifically for local businesses.

In this engaging keynote, you'll learn:

• How AI-driven search and recommendation engines are transforming the travel discovery journey.
• Practical ways to ensure your business is accurately represented and highly discoverable across AI platforms.
• Strategies for proactively managing your brand’s AI footprint and customer perceptions.
• Steps to get started immediately, regardless of your current technical expertise.

Walk away, equipped with the knowledge to position your business at the forefront of AI discovery, driving more visibility, visitor engagement and ultimately, business growth.

Set sail into the future of tourism with this panel exploring the vital role of the Port of Galveston in driving cruise traffic and economic growth. Industry leaders will discuss upcoming developments, sustainability efforts, and how Galveston is positioning itself as a premier cruise hub in the Gulf.

1. STRs/Vacation Rentals: "Creating a Great Experience for Your Guests and Your Community" - Speaker: David Krauss, Rent Responsibly
2. Data Driven Decisions – Speaker: Zeek Coleman , Tourism Economics
3. Trip Advisor TrendCast & Utilizing your listing to its fullest - Scott Caufield, TripAdvisor

Speaker: Sophia Hyder Hock

Becoming Rememorable! (Transforming Service into Storytellers)
Why do some associations (and organizations) effortlessly capture the hearts and minds of their members, while others struggle to stand out in the crowd? What sets these exceptional organizations apart?

In today's competitive landscape, it's no longer enough to simply provide good service. To thrive, organizations must create rememorable experiences that leave a lasting impression. This seminar will equip you with strategies and tools to elevate your hospitality and service excellence, transforming your organization into a customer-centric powerhouse.

In this seminar, Bob will share his research as he has talked to organizations like yours to learn about their efforts to boost loyalty, engagement, retention, and revenue, and to cultivate more storytellers for their organization. You will discover some of the traits they have in common, like:

• The Power of Rememorable Experiences: Discover how exceptional experiences drive member/customer loyalty, and referrals, and create Brand Ambassadors.
• Building a Culture of Excellence: Learn how to foster an organizational culture that prioritizes hospitality, service excellence, and employee empowerment.
• Balancing Technology with Human Connection: Explore how to leverage technology to enhance member/customer experiences while maintaining the warmth and authenticity of human interaction.
• Measuring and Improving Hospitality: Learn how to focus on the importance of ROR (Return on Relationships) measuring the impact of key soft skills that can help create a stronger ROI for organizations, which leads to growth, innovation, and revenue.
  

Join us as we delve into the secrets of creating unforgettable and rememorable member/customer experiences. You'll gain valuable insights and practical tools to elevate your brand, foster loyalty, and drive business growth.

1. STRs/Vacation Rentals: "Creating a Great Experience for Your Guests and Your Community" - Speaker: David Krauss, Rent Responsibly
2. Data Driven Decisions – Speaker: Zeek Coleman , Tourism Economics
3. Trip Advisor TrendCast & Utilizing your listing to its fullest - Scott Caufield, TripAdvisor

Noble Studios – What is an Agency of Record?