Galveston Tourism Summit Agenda

Plan your day at the Galveston Tourism Summit.

From keynote speakers that will inspire to industry colleagues providing the latest insights, and everything in between - this is the Galveston Tourism Summit.

8:00AM – 8:30AM | Registration & Networking

Registration & Networking | Location: Expo Hall

8:30AM – 9:00AM | Welcome

Location: Grand Ballroom


Entertainment Begins | FanFare Performs

Welcome | Spencer Priest and Will Wright

Housekeeping | Michael Woody

9:00AM – 10:30AM | Keynote

Rich Redmond - CRASH Course For Success

Location: Grand Ballroom

C - Commitment
Dedicating energy to yourself, your craft, and your customers.
R - Relationships

Navigating and nurturing the connections that inspire us to grow.
A - Attitude
The one thing that people will always remember about you-- and the one thing that will make or break ANY business venture.
S - Skill
Honing crucial skills for YOUR business, while constantly developing new ones.
H - Hunger

Stoking the flames for SUCCESS that burn in your belly!

10:40AM – 11:25AM | Breakouts I

Influencers 101 | Jessica Serna

Location: Galleon I (190)

During this presentation, Jessica Serna of My Curly Adventures will walk you thru why social media should be a key part of your business plan. She’ll share how to get more eyes on your business, get access to organic content and keep potential clients updated on changes/specials. You’ll also learn the importance of telling your own personal story and how to build loyalty and a fan group within your following. As a traveler herself, Jessica will give you insight into how a traveler chooses where they will visit, what they will do, what they will eat and how you can influence their decision. You’ll walk away with tangible action items to start creating content and build your business's social media plan today.


Selling To Win! | Cindy Novotny

Location: Galleon II (190)

Cindy Novotny is so excited to be back with you in Galveston and will share the sales tips and tricks for those of you that are ‘newer’ in the sales area or feel that you need a brush up on the basics. With her high energy and motivational approach, she will focus on 3 of the key sales basics: new business development, asking the right questions to close more business and telling your story of ‘Why Galveston’. Let’s do this!


Diversity, Equity and Inclusion (DEI) Panel

Location: Yacht (155)

Panel: Steven J. Baines, Alex Thomas, Susan Keeble and Hannah Walker.

How DEI initiatives must be authentic to each institution and how varied it is in implementation.


How to Thrive Through the Most Challenging Seasons | Dr. Jill Siler

Location: Clipper (110)

These past two years, in the midst of a global pandemic, have brought about some of the most challenging work – whether in leading through shifting and complex information or in serving our visitors in a multitude of ever-changing environments. While the work we do is incredible, it is not without cost. Dr. Jill Siler, author of Thrive Through the Five: Practical Truths to Powerfully Lead through Challenging Times will share strategies to not just survive difficult seasons but to truly thrive!


Island Resilience | Rey Medellin

Location: Spinnaker

This breakout session will provide participants with an understanding of resilience and provide the knowledge needed to apply resilience to everyday life. They will also learn how to implement resilience skills that can help overcome tourism burnout. The participants will see how the "Line of Professionalism" can improve their interactions with customers.


Extranet Benefits | Clayton Kolavo, CTA

Location: Harbor

Description: Did you know you can list your Galveston business for FREE on the brand-new VisitGalveston.com? Clayton Kolavo, the Digital Content Strategist for Visit Galveston, is here to show you all the ways you can utilize the partner portal extranet to update your listing, submit events and more!


Short Term Rentals (STRs) | Bryson Frazier, CTA

Location: Schooner

Join us for a riveting discussion on the phenomenon that is the proliferation of short-term rentals on the island. We will dive into their growth, trends, tax collections, impacts on hotels, and what the Park Board is doing to address this very important topic. The agenda is as follows:

  • Introduction – The Galveston Park Board and Short-Term Rentals
  • What is HOT? – A brief history and appropriate use of the Hotel Occupancy Tax
  • Proliferation of Short-Term Rentals – A look at growth, trends, collections, and more
  • Impact on Hotels – What has this meant for hotels?
  • What We Are Doing – The Galveston Park Board is front and center on this issue
  • What the Future Holds – A look ahead

Yoga Break | Erika Breaux

Location: Expo Hall

Sitting on an uncomfortable chair and staring at a computer screen for long hours could bring on a host of health problems. Does your neck, shoulder, back or heel twinge with pain after a few hours in the office? Do your fingers ache from continued tapping on the keyboard? Are your eyes feeling weary from gazing at the monitor? Or maybe, you would just like to recharge your mind to tackle the rest of the day at office? Well, the answer to all of this might be in ‘office yoga’. Join Erika for some mindful movements you can take with you to the office to help you move through your workday with ease and grace.


Marketing Opportunities with Visit Galveston | Scott Moon, CTA

Location: Expo Hall

During this breakout session, you’ll meet with a member of Visit Galveston who will make you aware of FREE and low-cost benefits available to tourism partners. In addition, advertising information will be available for the official destination magazine, Island Soul, and destination website, VisitGalveston.com.

11:30AM – 12:30PM | Lunch & Networking

Location: Expo Hall

12:30PM – 1:30PM | General Session

Joe Veneto | Engineering Unforgettable Customer Experiences

Location: Grand Ballroom

Experiences are the currency of 21st-century consumers. To be successful, destinations, attractions, lodging companies, cultural sites, culinary venues, and retailers must engineer unforgettable visitor experiences that turn customers into brand ambassadors. Discover the Experience Formula to impact and influence customers’ emotional bank accounts. Uncover experience levels to create engaging and immersive new offerings, Understand the five stages of every experience to create meaningful customer connections. Finally, learn about successful case studies and models to create sustainable tourism success.

Click here for program materials.

1:30PM – 1:40PM | Break

1:40PM – 3:00PM | Kelly de Schaun LIVE!

Kelly de Schaun LIVE!
Special Guests: Brad Patterson, Margo Richards and Alex Thomas

Location: Grand Ballroom

3:00PM – 3:30PM | Networking

Location: Expo Hall

3:30PM – 4:15PM | Breakouts II

Influencers 101 | Jessica Serna

Location: Galleon I (190)

During this presentation, Jessica Serna of My Curly Adventures will walk you thru why social media should be a key part of your business plan. She’ll share how to get more eyes on your business, get access to organic content and keep potential clients updated on changes/specials. You’ll also learn the importance of telling your own personal story and how to build loyalty and a fan group within your following. As a traveler herself, Jessica will give you insight into how a traveler chooses where they will visit, what they will do, what they will eat and how you can influence their decision. You’ll walk away with tangible action items to start creating content and build your business's social media plan today.


Creating Next Level Sales Strategies | Cindy Novotny

Location: Galleon II (190)


Once again, for those of you that know Cindy Novotny, she will bring the enthusiasm and momentum to push you to the next level of selling in a strategic way. This breakout session will focus more on selling strategies vs. selling basics. You will leave with an understanding of how to begin your strategic sales plan no matter what business you’re in. Get ready to take your strategies to the next level!


Diversity, Equity and Inclusion (DEI) Panel

Location: Yacht (155)


Panel: Steven J. Baines, Alex Thomas, Susan Keeble and Hannah Walker

How DEI initiatives must be authentic to each institution and how varied it is in implementation


Experience Lab, Designing and Developing Unforgettable Experiences | Joe Veneto

Location: Galleon III (190)


Destinations and Travel Partners must focus on developing and innovating their offerings into compelling experiences for visitors. Drill down on the strategies presented in the keynote session to design and develop new experiences. Learn the best product types to leverage your existing assets into engaging and immersive experiences. Discover strategies and experiential filters that will nurture your brand narrative. Tap into the power of stories to enable customers to amplify your message, drive referrals and generate revenue! Uncover successful case studies and experience models.

Click here for program materials.


How to Thrive Through the Most Challenging Seasons | Dr. Jill Siler

Location: Clipper (110)


These past two years, in the midst of a global pandemic, have brought about some of the most challenging work – whether in leading through shifting and complex information or in serving our visitors in a multitude of ever-changing environments. While the work we do is incredible, it is not without cost. Dr. Jill Siler, author of Thrive Through the Five: Practical Truths to Powerfully Lead through Challenging Times will share strategies to not just survive difficult seasons but to truly thrive!


Island Resilience | Rey Medellin

Location: Spinnaker


This breakout session will provide participants with an understanding of resilience and provide the knowledge needed to apply resilience to everyday life. They will also learn how to implement resilience skills that can help overcome tourism burnout. The participants will see how the "Line of Professionalism" can improve their interactions with customers.


Extranet Benefits | Clayton Kolavo

Location: Harbor

Did you know you can list your Galveston business for FREE on the brand-new VisitGalveston.com? Clayton Kolavo, the Digital Content Strategist for Visit Galveston, is here to show you all the ways you can utilize the partner portal extranet to update your listing, submit events and more.


Short Term Rentals (STRs) | Bryson Frazier

Location: Schooner

Join us for a riveting discussion on the phenomenon that is the proliferation of short-term rentals on the island. We will dive into their growth, trends, tax collections, impacts on hotels, and what the Park Board is doing to address this very important topic. The agenda is as follows:

  • Introduction – The Galveston Park Board and Short-Term Rentals
  • What is HOT? – A brief history and appropriate use of the Hotel Occupancy Tax
  • Proliferation of Short-Term Rentals – A look at growth, trends, collections, and more
  • Impact on Hotels – What has this meant for hotels?
  • What We Are Doing – The Galveston Park Board is front and center on this issue
  • What the Future Holds – A look ahead

Yoga Break | Erika Breaux

Location: Expo Hall


Sitting on an uncomfortable chair and staring at a computer screen for long hours could bring on a host of health problems. Does your neck, shoulder, back or heel twinge with pain after a few hours in the office? Do your fingers ache from continued tapping on the keyboard? Are your eyes feeling weary from gazing at the monitor? Or maybe, you would just like to recharge your mind to tackle the rest of the day at office? Well, the answer to all of this might be in ‘office yoga’. Join Erika for some mindful movements you can take with you to the office to help you move through your workday with ease and grace.


Top 5 Must-Have Social Media Apps | Sydney Macapagal

Location: Expo Hall

It’s 2022, and social media should be an essential tool in your marketing strategy. Social media marketing isn’t just about having an Instagram profile but educating, entertaining, and engaging with your audience. Understanding all things Meta to analytics can be pretty tricky on top of running a company, but we are here to give you a crash course on the Top 5 Must-Have Social Media Apps that can boost your business to the next level.

4:15PM – 5:00PM | Margarita Mixer & Networking

Location: Expo Hall

WiFi

San Luis Conference Center
Password: gicc5600